We’ve teamed up with the guys at The Man Store USA for a little friendly Beer Belly competition.

Think you’ve got what it takes? Follow the link and show your stuff.

The winner gets a $50 gift certificate to The Man Store, and maybe even better… the runner up wins The Beerbelly.

So even if you don’t have what it takes to hang with the big boys, you can strap one on, sport that hard earned, organic, home grown look, AND serve a stealth beverage. That’ll make the big guys jealous!

We are getting closer… We just finished a test photo shoot using a working prototype. The final version will be a bit fancier looking but essentially you’ll get the idea if you want to check out some of the “With the Winerack” and Without the Winerack” shots. Our model had never been a model before, but I think she did a great job. Click here to see more.

I happened to have the good fortune to meet the man behind SpartanThunder.com more or less by accident the other day. Through our conversation, one thing lead to the other, I mentioned The Beerbelly and he said, that would be great on his site… I asked about his site… and checked it out, pretty impressive! Check it out.

There is alot of information here as well as forums and message boards… It covers everything from Spartan Football, Basketball, Baseball, Soccer, and Golf on their high traffic message boards to private forums concerning San Jose State athletics recruiting efforts, premium WAC conference content, and premium story content.

If you know of other great sites that our customers might be interested in… please let us know, we’ll take a look and get them posted as well.

Our friends at Thrillist.com are sponsoring a contest to help us find product testers for the Winerack. Take a look!

The Indiana Daily Student, published an article today that makes it pretty clear that drinking beer at least in moderation will not give you a beer belly. The article went on to point out that drinking a soda is much worse for you from the point of view of calories and carbohydrates…

I would like to present the following motion for second and voting… Let’s change the common phrase “beer belly” to Soda Belly or Pop Belly or whatever you call it in your neck of the woods. Can I get an Amen Brother?

We are looking for the best recipe for a new drink… We are calling it the Neoprene Sling. It all started during an interview with Jeff Houck aka “The Stew” a writer with the Tampa Tribune. In describing The Beerbelly, I mentioned that it was made up of 2 parts, the neoprene sling and the bladder. Well he said, that would be a great name for a cocktail, The Neoprene Sling… I said send me the recipe and it’s yours! Well… I still haven’t heard from him, I’m sure he’s a very busy guy, so I’m throwing it out to you to see what you can come up with. The winner will get one of our Beerbelly Buddy Bundles. Send your recipe ideas to brooks(at)thebeerbelly.com make sure to replace the (at) with @.

Any guesses on how many suggestions we’re gonna get for the “other” part?

Freedom to the Beverage, Let the Good Times Flow!

Cheers,

We heard thru the grapevine that Jay Leno mentioned something about The Beerbelly on the Tonight Show on Wednesday February 7th’s show… We would love to get the low down, so if you saw it, please let us know! I can be reached directly at brooks(at)thebeerbelly.com. Replace the (at) with @…

THANKS!

We just got word that members of the Vail Ski Patrol are using The Beerbelly as their hydration system of choice while on the mountain. It makes sense, since it lowers the center of gravity, stays snug to the body, doesn’t get hung up on the lift, they don’t have to worry about the dispensing tube freezing like other systems, and fill it with something warm and you stay nice and toasty for the day.

We would love to validate this rumor if possible as well as get any stories from you about “alternative uses”.

This just in from Erin in NY, she wore her Beerbelly to make her look like a pregnant Brittney Spears. Here she is with her pal Aeden as Kfed, Brittney’s husband.

Her friend Delilah, gives a whole new meaning to Winerack, we weren’t planning on going that big… What do you think?

In honor of finally getting our new site up and running… and to reward you for taking the time to look thru and get to our blog… Enter coupon code BB4U and save $10.00 on your Beerbelly purchase.